Headless GA4

Description

Headless GA4 adds a compact Google Analytics 4 widget to the main WordPress dashboard.

It is designed for sites where:

• the frontend is not rendered by WordPress
• GA4 tracking already happens on the frontend
• WordPress only needs to read and display GA4 reporting data for admins

The plugin uses the Google Analytics Data API and a Google service account. It does not inject frontend tracking code.

Features:

• settings page for GA4 configuration
• dashboard widget with core traffic metrics
• last 7 days trend chart
• top pages and top traffic sources
• transient caching
• manual refresh action

Privacy

Headless GA4 does not track visitors or inject analytics scripts.

The plugin only sends server-side requests to Google when an administrator configures a GA4 property and opens the dashboard or tests the connection. Those requests use the service account credentials you provide in the plugin settings.

External services

This plugin connects to Google services to authenticate requests and fetch Google Analytics 4 report data. These requests are only made after an administrator configures the plugin and then opens the dashboard widget, refreshes the data, or uses the Test connection button.

Google OAuth token service (`oauth2.googleapis.com`)

Used to exchange the configured Google service account credentials for a short-lived access token.

Data sent: a signed JWT assertion containing the service account email, requested scope, token endpoint, issued-at time, and expiration time.

Terms of service: https://developers.google.com/terms
Privacy policy: https://policies.google.com/privacy

Google Analytics Data API (`analyticsdata.googleapis.com`)

Used to request GA4 report data for the configured GA4 property.

Data sent: the GA4 property ID, report request parameters such as date ranges, dimensions, metrics, and limits, plus the OAuth access token in the request headers.

Terms of service: https://developers.google.com/terms
Privacy policy: https://policies.google.com/privacy