Title: Search Insights &#8211; Privacy-Friendly Search Analytics
Author: Mark
Published: <strong>10 Disember 2019</strong>
Last modified: 7 Disember 2025

---

Search plugins

![](https://ps.w.org/wp-search-insights/assets/banner-772x250.png?rev=3298215)

![](https://ps.w.org/wp-search-insights/assets/icon-256x256.gif?rev=2322891)

# Search Insights – Privacy-Friendly Search Analytics

 Oleh [Mark](https://profiles.wordpress.org/markwolters/)

[Download](https://downloads.wordpress.org/plugin/wp-search-insights.2.1.zip)

 * [Details](https://ms.wordpress.org/plugins/wp-search-insights/#description)
 * [Reviews](https://ms.wordpress.org/plugins/wp-search-insights/#reviews)
 *  [Pemasangan](https://ms.wordpress.org/plugins/wp-search-insights/#installation)
 * [Pembangunan](https://ms.wordpress.org/plugins/wp-search-insights/#developers)

 [Support](https://wordpress.org/support/plugin/wp-search-insights/)

## Description

**Ever wondered what your visitors are really looking for?** The answer is in their
searches.

**Search Insights** reveals valuable user intent that most site owners never see.
Our intuitive analytics dashboard shows you exactly what your audience wants – helping
you create content that meets their needs before they look elsewhere.

🔍 **Know exactly what to create next based on real user demand**

With our powerful, privacy-first search analytics, you’ll:

✅ **Uncover hidden content opportunities** your competitors are missing
 ✅ **See
which search terms are trending up** to stay ahead of the curve ✅ **Identify frustrating“
no results” searches** that are costing you conversions ✅ **Measure your content
effectiveness** with clear success rate metrics ✅ **Understand user journeys** 
by seeing which pages trigger searches

Unlike Google Analytics or other complex tools, Search Insights gives you **actionable
data without the privacy headaches**. All information stays on your server with 
zero personal data collected – making it 100% GDPR-friendly.

### Key Features of Search Insights

 * **Intuitive Analytics Dashboard** – access all your search insights from a dedicated
   admin menu
 * **Trend Visualization** – identify rising search topics that represent content
   opportunities
 * **Smart Search Filtering** – easily toggle between successful searches and missed
   opportunities
 * **High-Performance Engine** – handles thousands of searches easily
 * **Privacy-First Design** – all data stays on your server with zero external services
 * **Search Origin Tracking** – see exactly which pages trigger searches

### Why Thousands of Site Owners Rely on Search Insights

#### Create Content That Actually Converts

Stop wasting time creating content nobody wants. Search Insights shows you exactly
what your visitors are actively looking for – so you can create high-converting 
content that meets real demand.

#### Discover Untapped Opportunities

The new “searches without results” filter instantly reveals content gaps your competitors
haven’t noticed yet – perfect for capturing underserved audiences and search traffic.

#### Stay Ahead with Trend Detection

The exclusive trend visualization shows which topics are gaining momentum, helping
you create timely content before everyone else jumps on the bandwagon.

#### Eliminate Visitor Frustration

Nothing drives visitors away faster than failed searches. Search Insights pinpoints
exactly where users get stuck, so you can fix broken paths and keep visitors engaged.

#### Perfect for Privacy-Conscious Sites

In today’s privacy-focused world, Search Insights gives you deep analytics with 
none of the compliance headaches. No external services, no personal data collection.

### Who Gets the Most Value from Search Insights?

 * **Content Publishers** – Create exactly what your readers want, when they want
   it
 * **WooCommerce Stores** – Discover products customers want but can’t find on your
   site
 * **Membership Sites** – Slash support tickets by improving documentation searchability
 * **Education Sites** – Optimize course materials based on student confusion points
 * **Forums & Communities** – Stay ahead of member interests through search trend
   analysis

### Key Features That Make Search Insights Essential

 * **Complete Search Intelligence** – Capture every search query including Ajax 
   searches
 * **Trend Analysis** – Exclusive visualization of rising search terms
 * **Search Success Metrics** – Measure how effectively your content meets visitor
   needs
 * **Failed Search Detection** – Instantly identify content gaps costing you conversions
 * **Search Origin Tracking** – See exactly which pages trigger search behavior
 * **Lightning-Fast Performance** – Optimized for sites with thousands of daily 
   searches
 * **Easy CSV Export** – Download your insights for team sharing or deeper analysis
 * **Zero Privacy Concerns** – All data stays on your server, making GDPR compliance
   effortless
 * **Instant Value** – Clean, intuitive dashboard works right out of the box

#### Search Insights in your language?

Translations can be added very easily [here](https://translate.wordpress.org/projects/wp-plugins/wp-search-insights).

#### Love Search Insights?

If Search Insights has helped you improve your site and create better content, please
take a moment to leave a [⭐⭐⭐⭐⭐ review](https://wordpress.org/plugins/wp-search-insights/#reviews)!

## Screenshots

 * [[
 * Search insights Dashboard
 * [[
 * Search Insights Settings Page

## Installation

Two ways to install Search insights:

 1. From your WordPress dashboard:
 2.  * Go to Plugins > Add New
     * Search for ‘Search insights’
     * Click ‘Install Now’ and then ‘Activate’
     * Your search tracking will start automatically!
 3. Manual installation:
 4.  * Download Search insights from wordpress.org
     * Go to Plugins > Add New > Upload Plugin
     * Upload the plugin file
     * Activate the plugin

That’s it! Click the link in the activation notice to see your search insights dashboard.

## FAQ

### Will this plugin slow down my site?

 * No! Search insights is lightweight and only activates when searches occur. It
   has no impact on your site’s general performance.

### Does this work with custom search forms?

 * Yes! Search insights works with the default WordPress search and popular search
   plugins including Ajax-powered searches.

### What about privacy and GDPR?

 * Search insights is privacy-first: all data stays on your server, no personal 
   information is collected, and no data is sent to external services.

### Where can I find documentation?

 * Visit the Search insights knowledge base at [https://wpsi.io](https://wpsi.io/docs/)
   for comprehensive documentation.

### Where can I access the search results and plugin settings?

 * You can find the plugin’s dashboard and settings under the Tools -> Search insights
   menu in your WordPress admin area.

### How does Search insights work?

 * WordPress search forms are essential for improving user experience. By recording
   visitor searches, Search insights provides valuable data on what your visitors
   are looking for, which pages they are searching from, and which posts are most
   relevant to their queries. Analyzing this data helps you optimize your website
   to better serve your visitors’ needs.

### Can I leave a feature request?

 * Absolutely! We are continuously working on improving Search insights and developing
   premium add-ons to enhance the search data analysis capabilities. Please share
   your feature requests with us.

### Is it possible to remove search results?

 * Yes. In the plugin settings, you can clear your entire search database. Please
   note that this action cannot be reversed. Individual search queries can be deleted
   from the dashboard using the ‘delete’ option.

## Reviews

![](https://secure.gravatar.com/avatar/a85f355d5c3f5d3398c59886f69ee874f8fa1ec7c84b65e8b371a86f47103de6?
s=60&d=retro&r=g)

### 󠀁[Funciona bien It works well, good support](https://wordpress.org/support/topic/funciona-bien-it-works-well-good-support/)󠁿

 [Ro](https://profiles.wordpress.org/alfenito/) 23 September 2024

Funciona muy bien, excelente y simple. Solo un error en un panel, pero el soporte
de Mark encontró lo que generaba el conflicto y así se corrigió. Muy amable soporte.
It works very well, excellent and simple. Just a bug in a dashboard, but Mark’s 
support found what was causing the conflict and it was fixed. Very friendly support.

![](https://secure.gravatar.com/avatar/c7cfac5c8f8cdcc9960fd84af34eab79d3f9a49f3de7c4b89408a50a38a8c501?
s=60&d=retro&r=g)

### 󠀁[Wont save new settings](https://wordpress.org/support/topic/wont-save-new-settings/)󠁿

 [connectiox](https://profiles.wordpress.org/connectiox/) 25 Julai 2023

This plugin seems very promising. Nice user friendly and understandable interface.
But plugin is useless while it not save custom settings.Please test and update this
very essential plugin. I will be happy to upgrade my review when this plugin will
work as expected.

![](https://secure.gravatar.com/avatar/a23b17b17c9a912b2b5ce78b4b98463b6d9097ffba1bdfbf58836d2acf98a81f?
s=60&d=retro&r=g)

### 󠀁[Not working, Not help](https://wordpress.org/support/topic/not-working-not-help/)󠁿

 [Neo](https://profiles.wordpress.org/firefliespilots/) 20 Mei 2023

Unfortunately it doesn’t work for me, but the developer seems to want to help.

![](https://secure.gravatar.com/avatar/90a69081de0ce926b98b6dcd67b328bc5a5e6f7b22dfa1778cfab9d6323695f9?
s=60&d=retro&r=g)

### 󠀁[Excellent](https://wordpress.org/support/topic/excellent-12437/)󠁿

 [Flector](https://profiles.wordpress.org/flector/) 4 Januari 2023

Excellent

![](https://secure.gravatar.com/avatar/e8aaaa398e0c85e3e5a5b2225ad0f466a457534e5b8497f7e66524912bd6e5ab?
s=60&d=retro&r=g)

### 󠀁[Es genial, instalado en todas mis webs.](https://wordpress.org/support/topic/es-genial-instalado-en-todas-mis-webs/)󠁿

 [Juan Luis Martel](https://profiles.wordpress.org/usblsb/) 25 Disember 2022

Es un plugin fantastico, lo tengo instalado en todas mis webs, y en tiendas de clientes.
Este plugin me ayuda a comprender y a saber que es lo que buscan los usuarios, y
así conocer si estoy dando un resultado correcto, o hacer contenido para esa búsqueda.
Sencillamente es genial, esta super bien. Cuando instalas el plugin te hace un recorrido
por todas las funciones del mismo algo mágico. Gracias por hacer un plugin tan bueno.

![](https://secure.gravatar.com/avatar/b3bccde7e395161f181e13e2e6dea1800150a6e81396774b3be3e3facc4bd830?
s=60&d=retro&r=g)

### 󠀁[Great plugin that I 100% recommend, but still needs a few features](https://wordpress.org/support/topic/great-plugin-that-i-100-recommend-but-still-needs-a-few-features/)󠁿

 [SomeoneElseEntirely](https://profiles.wordpress.org/someoneelseentirely/) 8 Disember
2022

As stated in the title, 100% recommended to use this plugin, has a nice UX and does
nicely what is says it does. Features needed: – table/list of most popular searches(
sorted/sortable by different parameters) [Option to Show all by number of searches–
this is absolutely essential] – should be able to identify if search was done by
user or guest – should identify if user purchased in declared interval after searching[
WooCommerce] (and have hooks ready to use for different automations)

 [ Read all 29 reviews ](https://wordpress.org/support/plugin/wp-search-insights/reviews/)

## Contributors & Developers

“Search Insights – Privacy-Friendly Search Analytics” adalah perisian sumber terbuka.
Orang-orang berikut telah menyumbang kepada pemalam ini.

Penyumbang

 *   [ Mark ](https://profiles.wordpress.org/markwolters/)

“Search Insights – Privacy-Friendly Search Analytics” telah diterjemahkan ke dalam
14 penempatan. Terima kasih kepada [para penterjemah](https://translate.wordpress.org/projects/wp-plugins/wp-search-insights/contributors)
untuk terjemahan mereka.

[Translate “Search Insights – Privacy-Friendly Search Analytics” into your language.](https://translate.wordpress.org/projects/wp-plugins/wp-search-insights)

### Berminat dalam pembangunan?

[Layari kod](https://plugins.trac.wordpress.org/browser/wp-search-insights/), periksa
[repositori SVN](https://plugins.svn.wordpress.org/wp-search-insights/), atau langgani
[log pembangunan](https://plugins.trac.wordpress.org/log/wp-search-insights/) dengan
[RSS](https://plugins.trac.wordpress.org/log/wp-search-insights/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 2.1

 * Improvement: greatly improved filtering of spammy search terms

#### 2.0

 * New: Rebranded from “WP Search Insights” to “Search Insights” with dedicated 
   admin menu
 * New: Added trend data visualization to popular searches
 * New: Filter to view searches with or without results in popular searches block
 * New: Visual loading indicators for large datasets
 * New: Added database indexes for improved query performance
 * New: Completely redesigned export experience
 * New: AJAX-based settings saving with visual feedback
 * New: Custom lightweight modal system (replacing ThickBox)
 * Improved: Date ranges like “Today” or “Last 7 days” now properly update to reflect
   the current date
 * Improved: Optimized queries for large datasets with better performance
 * Improved: Enhanced search tracking for more accurate analytics
 * Improved: Tooltips are now always visible when needed
 * Improved: Increased settings block height to prevent unnecessary scrolling
 * Improved: Shortened pagination in the All Searches table for large datasets
 * Improved: Standardized timestamp storage to UTC
 * Improved: Various styling consistency enhancements across all screens
 * Dev: Added wpsi_batch_size filter to control AJAX batch size
 * Dev: Added wpsi_datatable_columns filter to customize table columns
 * Dev: Added wpsi_table_row_data filter to modify table row contents
 * Dev: Added wpsi_dashboard_widget_cache_time filter (props @azinfiro)
 * Updated: DataTables library with proper CSS prefixing
 * Updated: Shepherd.js tour guide library
 * Updated: Muuri.js grid layout library
 * Updated: Help tips and guided tour content
 * Fixed: ‘Clear data on uninstall’ option now properly removes all plugin data
 * Fixed: All issues flagged by the WordPress Plugin Checker
 * Removed: Tether library dependency
 * Removed: Redundant moment.js (now using WP core version)
 * Tested: Compatible with WordPress 6.8

#### 1.4.0

 * Fixed a textdomain notification introduced in WordPress 6.7

#### 1.3.9

 * Fixed an issue with overlapping blocks on settings page which caused the save
   button to disappear
 * Added scrollbar to settings block on overflow
 * Fixed dashboard capability check for non-administrator users
 * Fixed BBPress integration

#### 1.3.8

 * Added ignore button to all searches table
 * Added option to clear database tables after certain time period
 * Added all time option to search overview
 * Fix: search terms containing multiple words are now correctly filtered
 * Fix: filter is now case-insensitive

#### 1.3.7

 * Updated domain in readme/files

#### 1.3.6

 * Fix: random number one next to delete button

#### 1.3.5

 * Name change

#### 1.3.4

 * Mobile pagination
 * PHP docs update

#### 1.3.3

 * WP 5.5 compatibility

#### 1.3.2

 * Improvement: added support for Toolset search
 * Improvement: added option to provide your own search parameter

#### 1.3.1

 * Fix: remove frequency numbers from overview

#### 1.3.0

 * Changed to date-range picker
 * Load more searches in data range in the background
 * CSV export directly from server, allowing complete database download
 * State saving of order and page
 * Improved mobile and ipad design
 * Improved front-end search tracking
 * Ajax tracking made optional, default enabled when any one of the known ajax search
   plugins is active

#### 1.2.1

 * Improved review notice dismissal

#### 1.2

 * Changed lay-out

#### 1.1

 * Added text filter area to exclude terms from results
 * Added option to select which user roles can view the dashboard
 * Updated tour structure and added native WP buttons
 * Added suggested privacy statement text
 * Updating some strings
 * Fix: when same string is search, the time is now updated as well

#### 1.0.0

 * Initial release

## Meta

 *  Version **2.1**
 *  Last updated **4 bulan lalu**
 *  Active installations **3,000+**
 *  WordPress version ** 4.8 or higher **
 *  Tested up to **6.9.4**
 *  PHP version ** 7.0 or higher **
 *  Languages
 * [Chinese (Taiwan)](https://tw.wordpress.org/plugins/wp-search-insights/), [Dutch](https://nl.wordpress.org/plugins/wp-search-insights/),
   [Dutch (Belgium)](https://nl-be.wordpress.org/plugins/wp-search-insights/), [Emoji](https://emoji.wordpress.org/plugins/wp-search-insights/),
   [English (Australia)](https://en-au.wordpress.org/plugins/wp-search-insights/),
   [English (Canada)](https://en-ca.wordpress.org/plugins/wp-search-insights/), 
   [English (New Zealand)](https://en-nz.wordpress.org/plugins/wp-search-insights/),
   [English (Pirate)](https://pirate.wordpress.org/plugins/wp-search-insights/),
   [English (UK)](https://en-gb.wordpress.org/plugins/wp-search-insights/), [English (US)](https://wordpress.org/plugins/wp-search-insights/),
   [French (Belgium)](https://fr-be.wordpress.org/plugins/wp-search-insights/), 
   [French (France)](https://fr.wordpress.org/plugins/wp-search-insights/), [Spanish (Spain)](https://es.wordpress.org/plugins/wp-search-insights/),
   [Spanish (Venezuela)](https://ve.wordpress.org/plugins/wp-search-insights/), 
   dan [Swedish](https://sv.wordpress.org/plugins/wp-search-insights/).
 *  [Terjemahkan kepada bahasa anda](https://translate.wordpress.org/projects/wp-plugins/wp-search-insights)
 * Tags
 * [content](https://ms.wordpress.org/plugins/tags/content/)[insights](https://ms.wordpress.org/plugins/tags/insights/)
   [search](https://ms.wordpress.org/plugins/tags/search/)[search analytics](https://ms.wordpress.org/plugins/tags/search-analytics/)
   [statistics](https://ms.wordpress.org/plugins/tags/statistics/)
 *  [Paparan Lanjutan](https://ms.wordpress.org/plugins/wp-search-insights/advanced/)

## Ratings

 4.9 out of 5 stars.

 *  [  27 5-star reviews     ](https://wordpress.org/support/plugin/wp-search-insights/reviews/?filter=5)
 *  [  1 4-star review     ](https://wordpress.org/support/plugin/wp-search-insights/reviews/?filter=4)
 *  [  0 3-star reviews     ](https://wordpress.org/support/plugin/wp-search-insights/reviews/?filter=3)
 *  [  1 2-star review     ](https://wordpress.org/support/plugin/wp-search-insights/reviews/?filter=2)
 *  [  0 1-star reviews     ](https://wordpress.org/support/plugin/wp-search-insights/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/wp-search-insights/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/wp-search-insights/reviews/)

## Penyumbang

 *   [ Mark ](https://profiles.wordpress.org/markwolters/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/wp-search-insights/)

## Derma

Would you like to support the advancement of this plugin?

 [ Donate to this plugin ](https://www.paypal.me/wpsearchinsights)