Description
What Would Seth Godin Do lets you greet first-time visitors with a tailored welcome message — like an invitation to subscribe to your RSS feed — and show a different (or no) message to people who have already been to your site before.
The plugin stores a small cookie that counts how many times a visitor has been to your site. While the count is at or below the “# of Repetitions” threshold you configure, the new visitor message is shown. Once the visitor exceeds that threshold, the return visitor message appears instead.
Inspired by Seth Godin’s 2006 blog post: …in the middle, Starting.
Features:
- Separate, fully customisable messages for new and returning visitors.
- Configurable repetition threshold — choose how many visits count as “new”.
- Choose whether messages appear before or after post content, or only where you place the
<?php wwsgd_the_message(); ?>template tag. - Option to show or hide messages on Pages (vs. Posts only).
- Exclude specific post or page IDs from showing any message.
- No external dependencies; lightweight vanilla JavaScript.
Screenshots
What Would Seth Godin Do – Settings Page. 
What Would Seth Godin Do – Frontend display of message.
Installation
- Install directly through the WordPress Plugins Add New screen, or download the zip and upload via Plugins Add New Upload Plugin.
- Activate the plugin through the Plugins screen in WordPress.
- Go to Settings WWSGD to configure your messages and display options.
FAQ
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How does the plugin know if someone is a new or returning visitor?
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It sets a cookie called
wwsgd_visitsthat increments by 1 on each page load. Visitors whose count is at or below your configured “# of Repetitions” see the new-visitor message; everyone else sees the return-visitor message. -
Yes — if the cookie is deleted the visitor will simply be treated as new again.
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Can I use the message in a widget or template file instead of automatic insertion?
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Yes. Set Location of Message to “Only where I use the template tag” and place
<?php wwsgd_the_message(); ?>wherever you want the messages to appear in your theme. -
Can I show a message to returning visitors only and nothing to new visitors?
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Yes. Leave the Message to New Visitors field blank. New visitors will see nothing; return visitors will see your return-visitor message.
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Does WWSGD work with pages as well as posts?
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By default, yes. You can restrict it to posts only via the Show Message on Pages? setting.
Reviews
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Changelog
2.2.0 (2026.03.03)
- Remove adoption notices. New maintainer: James Hunt.
- Refactored to modern class-based architecture with PSR-4 autoloading.
- Added escaping and nonce verification throughout.
- Extracted inline JavaScript to a separately enqueued asset file.
- Adding language POT file.
- Updated minimum WordPress requirement to 6.0.
- Tested with PHP 8.4.
2.1.8
- Add adoption notices to admin.
2.1.7
- Reducing tags to 4.
2.1.6
- Add contact info for plugin adoption
2.1.5
- Make plugin available for adoption.
2.1.4
- Update copyright to 2026
- Tested with WordPress 6.9
2.1.3
- Fix issue where WordPress’s magic slashes were not being unslashed.
2.1.1
- Fixing a vulnerability, as reported by Patchstack
- Tested with WordPress 6.0
2.1.0
- Updated for WordPress 4.6+.
2.0.3
- Improved sanitisation of excluded post/page IDs.
2.0.2
- Fixed cookie path detection for WordPress installations in a subdirectory.
2.0.1
- Minor code clean-up.
2.0.0
- Rewrote cookie logic in vanilla JavaScript (removed jQuery dependency).
- Added return-visitor message and repetition threshold.
- Added option to exclude specific posts and pages.
1.0.0
- Initial release by Richard K Miller.