Description

After you have invested vast resources into building your store and customer acquisition through pay per click campaigns etc., it seems almost unbearable that 69% of users – after having added items to their cart – then choose to abandon their purchase.

Why is it that this many orders are abandoned? And what exactly can online retailers like yourself do to improve this sad state of affairs?

All design and user-experience decisions are based on 134 checkout-specific guidelines distilled from Baymard Institute‘s 54,000+ hours of large scale e-commerce UX research. The very same research used by leading e-commerce companies like Amazon, Nike, Walmart, Target, Google, Macy’s, and Office Depot to name a few.

Implement The Best WooCommerce Checkout UX and gain as much as a 35% increase in conversion rate, in under 5 minutes.

Live Demos –
* Simple product
* Virtual product
* Custom-styled checkout

Check out the Demo Video below –

Discover more at our website

MAKE IT SIMPLE

Faster, friction-less, smoother checkout

Minimizing the default number of displayed form fields and selections are particularly important for the WooCommerce one-step checkout implementation. It’s key to achieve the perceived simplicity that the one-step style can afford.

Hide Optional fields behind a link –
The main component in reducing the amount of needless attention drawn to optional fields is collapsing them behind a link. This performs well, as empty form fields in the checkout are generally seen by users as a potential task that has to be completed. Removing the form field from the default checkout flow will greatly reduce the amount of needless attention.
Make the coupon section much less prominent –
Showing a coupon code field and apply button directly in the checkout flow is one of the best ways to make sure all users without a coupon notice that they could be getting a better deal on their purchase.
A well-performing way of reducing the amount of emphasis on the coupon field, while still keeping it discoverable for users who do have a coupon, is to collapse it behind a link.
Although WooCommerce hides the actual coupon field and apply button behind a link, both the design and placement of the link still demand needless attention.
Allow logged-in users to save and choose from multiple addresses –
Logged-in users can add multiple shipping and billing addresses during checkout, or pick from their previously saved addresses for both delivery and billing.
80% of people use the same address most of the time. Your customers can choose a default address for shipping and billing, and it will automatically be selected during checkout.
Enclosed Checkout –
During the checkout process, the number of elements shown to users should be reduced to a minimum to allow them to focus on completing the checkout process. This, in particular, means removing the main site-wide navigation in the header and the various potentially distracting links in the footer during checkout.

DON’T MAKE ME THINK

Reduce shoppers’ cognitive load

Making users think, evaluate or make up their mind during the checkout causes interruptions. Since these interruptions lapses a user’s ability to progress in their checkout, it’s important to reduce them to any extent possible.

Let users enter their ‘Shipping Address’ first instead of ‘Billing Address’ –
A shipping address determines where the product is being delivered – a straightforward terminology which users have no issues understanding. A billing address, on the other hand, can be used for several purposes. Asking users to type their shipping address instead of a billing address performs better.
Use ‘Shipping Address’ as ‘Billing Address’ by default –
For most B2C sites, the majority of customers typically order products to their own address. Setting the “Billing Address to equal the Shipping Address”, by default, performs vastly better than either not having the feature or not having it as a default selection.
Explain why you need the users’ phone number –
Users continue to be concerned about the security and confidentiality of their personal information on the web. This can range from serious concerns over identity theft to more mundane concerns, such as an aversion to receiving marketing phone calls – making them reluctant to hand out personal information.
When it’s truly necessary to require users to supply the information, it should clearly be explained why the data is required. One well-performing pattern is simply using a short inline explanation, in close proximity to the field, such as “Used for payment validation”, “For order questions only”, or whatever the information is actually used for.
Disable Shipping Address for virtual products –
If the cart contains only virtual products, the delivery address form will be hidden.
Disable Billing Address –
For stores who do not need to get a billing address from their users, it is best to hide the form altogether.

DELIGHT ME!

Delight users with a thoughtful checkout flow

Besides speeding up the completion of the form, a thoughtfully designed checkout flow has the potential to bring delight to users in an otherwise dull typing process.

Live inline error validation of form fields –
“Live inline validation” is where the validity of the user’s inputs are checked live as the user progresses through the form, as opposed to checking the inputs in a lump sum when the user submits the form.
We time and again observe that there’s a direct correlation between how and when users are presented with form validation errors and the pace and effort with which they are able to resolve those errors.
Positive inline validation –
It has been observed to perform well that instead of only telling users what they’ve done wrong, we also tell them when they’ve done something right. During testing, sites that used positive inline validation, by adding a checkmark next to correctly inputted values, added a sense of delight and progression to the whole typing experience.
Sticky Order Summary section – With the multi-step checkout, the forms can extend well beyond the fold of the checkout page. In such cases, the order summary and payment methods section can be made to stick to the top so that it’s always visible to the user.

Advanced PRO features

A Better Thank you page [PRO] –
The order confirmation page (thank you page) is the final leg in the checkout process. The first job of the confirmation step is to let all users know that their order has been successfully completed. It’s important that this information is communicated clearly to users to avoid them looking for further tasks that have to be completed before the order is placed. When this isn’t communicated clearly, users would wonder if they needed to do something else to finalize the order.
Another key aspect of the confirmation step is to clearly prioritize the information, making the order confirmation information sufficiently prominent. This includes not collapsing all the order information or plastering the page with auxiliary options that are much more dominant than the actual order information.
Google Address Auto-complete [PRO] –
Reduce post-order headaches and cut down address form fields by auto-completing your customers’ address entry.
Cart editing in checkout page [PRO] –
Keep customers in the checkout page itself by allowing them to edit their cart without having to go back to the cart page.
Delayed account creation [PRO] –
While users should always be allowed to complete the checkout process as a guest, having an optional account creation option is often appreciated by users. This begs the question of at which point during the checkout flow is it best to ask for the optional account creation.
Based on previous checkout usability tests, it’s clear that delaying the optional account creation option performs the best. In fact, it’s often best delayed until the order is finalized; hence presenting the optional account creation option on the order confirmation page works best. This concept is called ‘Delayed Account Creation’.
Hide or make billing address optional for virtual and downloadable products [PRO] –
For stores that do not need to get a billing address from their users, it is best to hide the form altogether.
Remove Cartimize branding [PRO] –
Remove the ‘Checkout Powered by Cartimize’ badge and make the checkout your own.

Advanced PRO features – COMING SOON

Our laser-focus is on improving the checkout flow to maximise conversion. We are working on premium features ranging from minor but significant design improvements to major overhaul of systems to make it easier for users.

Cart order bump [PRO] –
Increase your average order value by presenting an eye-catching yet non-interruptive upsell offer before your customers checkout. The offer is presented within the order items summary as a small widget where they can accept the offer by simply adding it to the cart.
Cross-device persistent cart [PRO] –
Considering how easy it is to complete the mobile checkout process using a desktop computer instead, it is no surprise that a Baymard research study showed that 21% of mobile users consistently use a desktop device to complete their mobile-initiated orders, while 40% do it occasionally. To support this behaviour, cart items are sync’d between the mobile and desktop checkout sessions for logged-in users.
Auto-Detect City and State from ZIP [PRO] –
While we can’t avoid requiring some information from users, we should minimize the amount of typing required whenever possible. Both “State” (/region) and “City” inputs present such an opportunity, as both can be auto-detected from a ZIP or Postal code in most countries.
A Better Cart page [PRO] –
An effective Cart page should allow users to get an idea of the total order cost before they have to fill out multiple form fields, support that some users will use the cart as a temporary storage tool (for short-listing products) and a comparison tool (especially for spec-driven industries), auto-update quantity changes instantly without needing to click on an ‘Update’ button, allow users to easily re-add removed items and, allow users to ‘Save’ cart items for later.
OTP and link based account creation and login [PRO] –
The password reset flow is the weakest link of the checkout process. Any issues with the password reset process technically lock users out of their account, at which point abandonments are very likely.
OTP and link-based authentication via SMS and email, which were traditionally used only for 2-factor authentications can be used to completely eliminate the need for a password. Both account creation and logging in can be done through this system.
Login with social profiles [PRO] –
Users simply don’t want yet another account, for yet another site, with yet another password. 34% of shoppers abandon their carts when they are required to create an account. One easy way for users to create an account is to allow them to login with their social profiles. No more usernames, emails or passwords to enter and remember.
Display positive user reviews for products in the cart [PRO] –
Even after adding a product to the cart and starting the checkout process, users can still be skeptical of their purchase. Reassuring them of their decision nudges them to complete the purchase.
One way to do this is to display the product-specific user reviews right in the checkout page itself. When a real customer tells them that the particular product worked well, chances are that they will feel confident to purchase it.

Screenshots

Step 1: Customer Info & Delivery Address
Step 2: Shipping Methods
Step 3: Payment Methods
Step 4: Review & Place Order
Mobile-first checkout, built from the ground up.

Installation

This section describes how to install the plugin and get it working.

INSTALL THE PLUGIN FROM WITHIN WORDPRESS

Visit the Plugins page within your dashboard and select ‘Add New’.
Search for ‘cartimize’ and in the ‘Linear Checkout for WooCommerce by Cartimize’ plugin, click on the ‘Install Now’ button and once installed, click Active button.

INSTALL THE PLUGIN MANUALLY

Upload the ‘linear-checkout—-’ folder to the /wp-content/plugins/ directory.
Activate the plugin through the ‘Plugins’ menu in WordPress

FAQ

Is this compatible with my theme?: Yes. This plugin works independently of your theme and will not be affected by your theme’s styles. If you face any issues with your theme, send us an email to support@cartimize.com and we’ll get it fixed asap.
Can I style the checkout to better reflect my brand and website’s theme?: Absolutely. You have full CSS control over all aspects of the checkout page. We also provide a custom-styled checkout service to help you make your checkout completely your own.
Why are my store’s header, navigation, sidebar and footer not included?: Read this article to know more about Enclosed Checkout and why leading e-commerce sites, including Amazon, use it.
What payment gateways do you support?: We have developed the plugin in such a way that most payment gateways work out-of-the-box. The plugin simply uses existing payment methods that you have already set up. In other words, if it works with the default checkout, it’ll work with the plugin. If you face any issues with your payment plugin, let us know at support@cartimize.com and we’ll fix it immediately.
Will it work with my shipping plugin to calculate and display shipping rates from carriers?: We have developed the plugin in such a way that most shipping plugins work out-of-the-box. If you face any issues with your shipping plugin, let us know at support at cartimize dot com and we’ll fix it immediately.
How can I report a bug?: If you think you have identified a bug or a compatibility issue, send us a Bug Report using the link inside the plugin settings. If you would like a quick resolution, please avoid using the plugin’s WP support forum.
How can I request a new feature?: You can use the ‘Request a feature’ link inside the plugin settings. It will send you to our idea management platform where you can post, vote on and discuss about your idea and other ideas from other users as well.
How can I get support?: For anything other than bugs, compatibility issues and feature requests, send us an email at: support at cartimize dot com

Reviews

hofitd 26 Mac 2023

I baught 5 websites subscription. it auto renews each year but can't cancel the subscripion becuase it can't be done maunally and have to contact support to cancel but they don't answer as there is 0 support for this plugin. It's way too buggy and nothing works normally. STAY AWAY!

Anderson Narciso 21 Disember 2022

Thanks for the perfect plugin!

michel5bu 18 Oktober 2022

This plugin is simply awesome, I tried many different plugins to customize my checkout to a more easy and quick format rather than the default Woocommerce checkout. You guys did a great job on this, appreciated. Thanks and love from Michel

pandw 7 September 2022 1 reply

Im going out of my way to write this review (I usually don't do this type of thing) I would like to encourage you, the one reading this to install this checkout plugin, its really worth it, give it a try, no really do. Ive been using it probably for a year now and its near perfect. It will give you a higher checkout success rate for sure. Amrit (and his team i assume) have done an excellent well thought out job with this plugin. Their support is also excellent. When i have a request to change or adapt something they respond fast and are willing to help. This needs to be the No.1 checkout plugin for wordpress

nahagos 30 Jun 2022 1 reply

We have two websites, and we had issues with people leaving carts and not purchasing. We looked at many cart and checkout plugins, with intent to streamline the process. After many tries, we found Cartimize. In our opinion, one of the most streamlined and beautiful checkout plugins out there. When we had an issue with the streets fill in form, we contacted the company via email through their plugin bug report. Cartimize replied within a day, and after just 24 hours and some questions, the issue was resolved! No payment involved, no hard questions or lack of service. We truly recommend their plugin and services, these guys guarantee customer satisfaction. Cheers, nahagos.co.il

asulinmos 1 Mac 2022

מעולה

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Contributors & Developers

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Changelog

1.1.7 – April 20th 2023

Improvement: Support for TwentyTwentyThree
Fix: PHP Deprecated: Required parameter $value follows optional parameter $setting in \includes\Controllers\SettingsController.php on line 31
Fix: Noticed this invalid HTML showing up at the top of the checkout page only when LCW is enabled
Fix: Product images not showing in item summary with Woodmart theme and Lazy load option enabled
Fix: Shipping form hiding while YITHWooCommerceCheckoutManager plugin active

1.1.6 – July 15th 2022

Improvement: Mobile payment UI Improved
Improvement: UI improved WooCommerce Payment Gateway – SUMIT
Fix: Country UI issue If we set the default country and sell only one country
Fix: Full width does not apply to the form element. If the checkout field editor plugin active
Fix: update_order_review ajax call keeps on going if the woo-payment-gateway-officeguy payment plugin active
Fix: Some of the translation strings not present for translation
Fix: Switzerland Postal Code always throwing error in both biling and shipping
Fix: RTL css has some UI issues

1.1.5 – June 9th 2022

Fix: Not able to submit the first step if Elementor Pro plugin v3.7.1 installed

1.1.4 – June 7th 2022

Feature: Support added for All Custom WooCommerce checkout Fields plugins
Improvement: Support added for SiteGround Optimizer plugin
Improvement: Support added for Twenty Twenty-Two theme
Improvement: Support added WooCommerce Extended Coupon Features PRO plugin
Improvement: New Item summary UI for mobile mini cart
Improvement: New Payment UI if single payment available
Improvement: Coupon code field moved to Item summary from payment step
Improvement: Extra Billing fields (not present in shipping address form) will show while choosing same as “Same as Delivery Address”
Improvement: The email field will show in the checkout if logged in user doesn’t have a saved email address.
Improvement: Email field placeholder removed
Improvement: Place order button name changed to Place order securely
Improvement: Shipping and Billing Zip/Postal code inline validation improved
Improvement: Zip/Postal code field Input mask added for a few countries (Hungary, Bosnia and Herzegovina, Belgium, India, Puerto Rico, Liechtenstein)
Improvement: Error messages will show in the initial page load if any error is present
Fix: RTL Site form not filling from right to left
Fix: Item summary text not available for translation
Fix: Fatal error for get_label() function includes/Actions/UpdateCheckoutAction.php line 190
Fix: Down scroll arrow showing in mobile mini cart at review step
Fix: Vat price not included in shipping method summary
Fix: UK zipcode inline validation not working properly
Fix: Horizontal page scroll showing in mobile if more number of payment methods present

1.1.3 – December 23rd 2021

Improvement: Support for FluentCRMPro plugin added
Improvement: Support for Ultimate Member plugin added
Improvement: Support for Gift message for WooCommerce plugin added
Improvement: Support for Themify theme added
Improvement: Variable products variables design improved in item summary
Improvement: Alert messages now will display in every active step
Fix: Klarna payment UI not showing.
Fix: The United Kingdom County field had placeholder
Fix: Stripe recent update caused a validation issue
Fix: Free shipping method was not choosing while applying free shipping coupon
Fix: PHP Fatal error: Uncaught Error: Call to a member function is_type() on bool in SettingsPage.php:157
Fix: While pressing Return key in order notes text field, the active step was being submitted in form

1.1.2 – November 19th 2021

Improvement: Support for Authorize.Net – WooCommerce plugin added
Improvement: Support for Kidz theme added
Improvement: Support for Flatsome theme added
Improvement: Support for WooCommerce Delivery Slots plugin added
Fix: Paypal plugin Place order button not showing if Stripe payment activated in WooCommerce payment plugin.
Fix: Translated string from WordPress not working.
Fix: Update checkout ajax call keep on going if Divi BodyCommerce plugin activated
Fix: Demo link not working in Cartimize Setting page if store contains only variation product.
Fix: Paypal payment button showing after placing order.
Fix: UI overlap if account email has more character in the checkout page for logged-in users.
Fix: GPay and Apple Pay payment request button not showing in checkout page if Stripe plugin installed.
Fix: Fatal error in the review step in certain servers.
Fix: Shipping and Estimated shipping value not showing in the item summary
Fix: GPay Payment request button not working in cart page
Fix: Recent update in Elementor plugin causing checkout freeze.

1.1.1 – October 13th 2021

Improvement: Cartimize account creation made optional.

1.1.0 – August 10th 2021

Feature: Pro plugin support
Improvement: Payment method icons will show in payment step
Improvement: Shoptimize theme support improved
Improvement: AfterPay payment support
Improvement: Billing field syncing added to support all payment m
Improvement: Country field moved before state field
Improvement: Place Order loader improved
Improvement: Global notice added on failure case if return URL does not come back to the review or payment step
Improvement: Added viewport meta tag
Improvement: Logo link changed to home page URL
Fix: iPad 8th gen and safari browser v14 – in the landscape view fields of the country, state & Pincode UI was breaking.
Fix: Empty Express checkout fields showing while activating Apple Pay option in Stripe gateway
Fix: Out of stock product added to cart and landed in checkout page – Now a message will be displayed.
Fix: The country does not get displayed in the summary tab for Germany.
Fix: Default base address country Austria showing empty state filed in billing address
Fix: Checkout UI collapse for certain users if the applied style for .row CSS class
Fix: Billing address fields UI is breaking in tab desktop view.
Fix: Delivery address fields & billing address fields UI is breaking in tab desktop view (Landscape view).
Fix: Number and neighborhood value now show in shipping and billing address summary in checkout field while using Brazilian Market on WooCommerce plugin
Fix: Review step content will show based on product type
Fix: Billing address postcode field is not set based on the country. It’s setting based on the shipping address post code.
Fix: Mobile Billing checkout field title for Postcode / ZIP becomes scrambled while choosing Singapore country
Fix: Without payment checkout page not working in mobile
Fix: Countries like Germany, Austria in billing address empty state/country (optional) field heading is showing.

1.0.6 – April 7th 2021

Feature: Support for ‘Brazilian Market on WooCommerce’ plugin added
Improvement: Internal top-aligned label for form elements for a more minimal look
Improvement: Logo aligned to the centre of the header
Improvement: Auto apply coupon code logic improved while submitting payment step
Improvement: Bigger loading indicator for Order Total amount
Improvement: Docs link added in cartimize settings page and plugin list page.
Improvement: Admin toolbar hidden from the checkout page.
Improvement: Support for latest release of the ‘WooCommerce Stripe Payment Gateway’ plugin
Fix: Support added for tablet portrait and landscape mode
Fix: Delivery and billing address form not validating while enabling option Shipping-> Force shipping to the customer billing address
Fix: Checkout page not loading sometimes in Safari browser below 13.3 in iOS
Fix: After placing the first order by using the direct bank transfer payment method, form steps are not resetting while the same customer places a second order
Fix: Select2 form element error case UI issue

1.0.5 – March 3rd 2021

Feature: WooCommerce Points and Rewards support added
Improvement: Initial checkout page load time reduced
Improvement: Removed title of shipping and payment if only one option is displayed
Improvement: Setting for Shipping method ordering
Improvement: Coupon code will display in the item summary
Fix: All steps collapsed for logged in users when Woocommerce setting -> guest checkout turned off
Fix: Payment and shipping options were not refreshing while changing country
Fix: In mobile “Billing” is being added for delivery address labels when turning on Woocommerce setting -> Force shipping to the customer billing address
Fix: Default loading class conflict with other themes
Fix: wd_shortcode plugin causing the UI break issue
Fix: Custom Terms and condition page are not working

1.0.4 – Jan 25th 2021

Improvement: Woocommerce field description support added
Fix: Translation text-domain loaded to detect other translation plugins

1.0.3 – Jan 21st 2021

Fix: Fatal error: Uncaught Error: Call to undefined function Cartimize\Admin\wp_get_available_translations() for certain users

1.0.2 – Jan 21st 2021

Feature: Translation support added
Improvement: Blocksy theme support
Improvement: Greenmart theme support
Improvement: Metro theme support
Improvement: All internal CSS declarations are now removed
Improvement: Logout option for connected Cartimize account in Cartimize setting page
Improvement: Company name improved in Billing/Shipping address summary.
Improvement: Product icon in item summary height will be set automatically.
Improvement: Privacy policy content will open in modal instead of a new tab
Improvement: Apply coupon ajax call improved
Improvement: Coupon code will apply when clicking on Continue to Review & Place Order button without clicking the Apply button.
Improvement: Remove coupon code will be performed via ajax call instead of page reload
Improvement: Link added to login ‘You must be logged in to checkout’ page.
Fix: On the Media Library page, Js script error (Uncaught TypeError: Cannot read property \’model\’ of undefined) causes issues to other plugins (Image Regenerate & Select Crop)
Fix: Cartmize feedback integration API loading all the admin pages instead of Cartimzie setting page
Fix: Keyboard tab index added for Terms and Condition checkbox
Fix: Singapore Town/City field is supposed to be optional but it says that the value is required.
Fix: Page scrolling to top while applying coupon code in mobile

1.0.1 – Dec 23rd 2020

Feature: Option to report a bug
Feature: Option to Become an insider
Feature: Option to use the custom store name instead of logo
Feature: Custom CSS on the checkout page
Improvement: I accept terms check-box error box out of view in mobile
Improvement: WeaverXtreme theme support
Improvement: PeakShops theme support
Fix: Required Billing fields are not validating in Square and brain tree payments
Fix: TypeError: Cannot read property ‘msie’ of undefined in WordPress v5.6.
Fix: Fatal error: Cannot declare class WordPress_SimpleSettings, because the name is already in use in
/public_html/wp-content/plugins/linear-checkout-for-woo-by-cartimize/includes/Utility/wordpress-simple-settings.php
Fix: Fatal error: Uncaught Error: Class ‘CartimizeCompatibilityThemesCartimize’ not found in /www/wp-content/plugins/linear-checkout-for-woo-by-cartimize/includes/Compatibility/Themes/Astra.php:28
Fix: Shipping summary currency symbol not following in currency options in WooCommerce general
Fix: Empty Express checkout box showing if Stripe payment enabled
Fix: Country success border not showing if Default customer location selected as No default location in WooCommerce general option
Fix: “button” class assigned to a non-buttons element in the checkout page

1.0.0 – Nov 30th 2020

Initial Public release
Feature: Custom Logo upload for checkout
Improvement: Oxygen Builder Plugin with PayFast plugin support
Improvement: Email field removed if a user logged in to the site

0.9.3 – Nov 10th 2020

Improvement: Braintree For WooCommerce Plugin support
Improvement: WooCommerce Braintree Payment Gateway Plugin support
Improvement: PayPal for WooCommerce Plugin support
Improvement: PayPal PLUS for WooCommerce Plugin support
Improvement: WooCommerce Square Plugin support
Improvement: PayPal Plus for WooCommerce Plugin support
Improvement: Cart Flows Plugin support
Improvement: Astra Theme support
Improvement: Atelier Theme support
Improvement: Atik Theme support
Improvement: Avada Theme support
Improvement: BeaverBuilder Theme support
Improvement: Blaszok Theme support
Improvement: Divi Theme support
Improvement: Electro Theme support
Improvement: Flevr Theme support
Improvement: GeneratePress Theme support
Improvement: Genesis Theme support
Improvement: Jupiter Theme support
Improvement: Jupiterx Theme support
Improvement: Konte Theme support
Improvement: Listable Theme support
Improvement: Optimizer Theme support
Improvement: Porto Theme support
Improvement: Savoy Theme support
Improvement: The7 Theme support
Improvement: TMOrganik Theme support
Improvement: Verso Theme support
Improvement: Zidane Theme support
Improvement: Multisite Support
Improvement: Make the ‘Terms and Conditions’ hyperlinks open in a popup modal box
Improvement: Decimal separator disappear in checkout page
Improvement: Option to disable coupon field
Improvement: Review steps modification
Improvement: Add compatibility with TC Extra Product Options Plugin
FIx: Visible bullet list at top of page

0.9.2 – Sep 29th 2020

Feature: Klarna Payment support
Improvement: Oxygen Builder Plugin support
Improvement: OCeanWP Theme support
Improvement: Woodmart Theme support
Fix: Name field validation will not pass with Cyrillic names
Fix: Full name not auto completing.
Fix: Removed unwanted element in footer.

0.9.1 – Sep 18th 2020

Improvement: Shoptimizer theme support
Fix: Fatal error when trying to enable plugin
Fix: Some PHP notices were blocking the checkout page load if we set WP_DEBUG true

0.9.0 – Sep 17th 2020

Initial Private Beta release